In this week’s episode of Cut To The Chase, my co-host Diego Traglia and I talk about the zone of lost credibility.
The market is constantly changing and evolving, and you can quickly lose credibility by not being honest and upfront with your buyers and vendors. As Real Estate Agents it is important to have accurate knowledge on the market rather than opinions. If you tell a client what you think a property is worth and come auction time you are well off the mark, all credibility with that client will be lost.
Be aware of the zone of lost credibility in real estate with your clients. This can be a key deciding factor for a client returning to do business with you in the future. It’s all about transparency! As agents we can only make fair comparisons to other property sales. This is not the same as giving opinions on what a property will or won’t sell for. A comparison is based off of facts and numbers, which in turn shows reliability.
Whichever way you look at it, the zone of lost credibility in real estate is important to your business. In conclusion, when a client ask for a market price, do your research! Explain that each home is different, and never tell them a perfect number. Putting a perfect number on the table puts you and your credibility at risk.
Cut to the Chase Podcast
Diego and I release a new Cut To The Chase podcast every week. We discuss tips we have learnt over the years and address common questions and issues in the real estate business. Make sure to check back every week for valuable advice, and a bit of cheeky banter!
Find my upcoming auctions to watch online here.